Jared Kelnhofer

Professional Experience

Software Engineer — BuyWander

BuyWander.com · Dec 2024 — Present

Built core business logic in payments, operations, merchandising, sourcing, and reporting.
Increased daily auction revenue by 20% by introducing “second-chance” auction upsells.
Helped the technology scale from $1m to $50m ARR and >200k customers in under 24 months.
Collaborated with the executive team to develop the tech roadmap and drive growth.

Founder — PicsGenie / Build a Print Shop™

June 2022 — Nov 2024

Built and launched a Shopify app supplying merchants with novel AI product-personalization tech.
Drove sales by walking in a fashion show, speaking on podcasts, and cold-calling SMBs.
Pitched in 5 separate events, raising enough money to work on the business full time in 2023.

Researcher — Morphogenesis Lab

June 2021 — May 2022

Helped train custom models to perform emotion detection using an HPC compute cluster.
Published research; presented at an IEEE/ACM conference in Washington, DC.

Projects & Innovations

Chauncey (Under construction). A meditation reminder tool to make the world a better place. Meditation changed my life and I want to give that gift to other people too.
Pics Genie Built the world's first AI-powered T-shirt designer. Funded it by winning $$$ at business plan competitions. Networked with the best tech minds in print-on-demand. Pivoted to a Shopify app. Walked in a fashion show for marketing. Quit my job and worked 12h/day nonstop for 6 glorious months.
Ultra Quote Quoting tool for promo/print shop sites to speed up the quoting process. (Not accepting signups).
Build a Print Shop™ A Shopify app (published in 2024) that adds personalize-able products to e-commerce stores.
Jump Cut Genius Hackathon project (built in a single day) to fully automate the editing of "ums" out of long videos.
ML Research (Emotion Detection) Published by IEEE at age 19. Involved training custom AI models for emotion detection on limited hardware.
Pixel Pulverizer (PixelPulverizer.com) Experiment to trim extra pixels off PNG images in bulk. (Yes it's ugly and I don't care it does what it is supposed to do).
Move Cursor on Startup Official community extension and contribution to the Obsidian project, improving Dataview usability.
G-Switcher Open-source Chrome extension for easy multi-account switching.
Comment Annihilator 3000 Open-source VS Code extension that removes comments (as the name suggests).

Education

Self-Taught

I've spent thousands of hours and read dozens of books teaching myself the ins and outs of tech and business. Learned more by debugging projects at 1 AM and building my own startup for 6 months than any 4 year degree could ever hope to teach.

Washington State University (WSU)

2022 — 2024

Bachelor of Science (BS) in Data Analytics
Minors in Business Administration and Mathematics
Harold Frank scholar and President’s Award scholarship winner

Published Research

"LSTM vs Plot-based CNN for EEG Emotion Detection Tasks"
https://ieeexplore.ieee.org/document/9697929

Skills & Expertise

Core Competencies

Building and maintaining full-stack, cloud-native, business-critical applications with >100k users.
Delivery and communication across all departments, from leadership to the front line.
Working as an IC or managing technical people to turn ambiguous requirements into features.
Diagnosing and fixing mission-critical bugs and scaling bottlenecks.

Tools / Frameworks

Cloud / Web: Azure, AWS, WebSockets, containerization, 0-downtime deployments, CI/CD
Architecture: Full-stack development, message queues, data warehousing, replication, security
Data / Analytics: PostgreSQL, MongoDB, GraphQL, SQLite, DBT, Metabase, A/B testing
Programming: C#, Go, Python, Java, TypeScript, Angular, Vue, Nuxt, React, Ruby
AI / ML: TensorFlow, Pandas, PyTorch, R, Jupyter Notebooks
Other: HubSpot, Shopify Plus, PostHog, Clarity, Sanity, Agentic Coding, Notion, Adobe, Linux